NEURODESIGN INTELIGENCE DNA-HUB
Mapping and real time brain analysis through algorithms for any demand.
Who are we?
We make non-invasive brain analysis addressed to marketing, consumer's experience and the well being of work collaborators.
We create specific algorithms for real-time brain analysis, such as burnout, learning and food and drink satisfaction algorithms. In addition, we use cognitive markers such as focus, motivation, stress, training, and many others. With the objective to carry out multisensory analysis.
We create specific algorithms for real-time brain analysis, such as burnout, learning and food and drink satisfaction algorithms. In addition, we use cognitive markers such as focus, motivation, stress, training, and many others. With the objective to carry out multisensory analysis.
Generate well-being to your collaborators and capture your consumer's feelings.
We create specific algorithms for real-time brain analysis
We create specific algorithms for real-time brain analysis
Imagine that you can collect real-time information from your consumer's brain or an employee who works under a stressful or dangerous work load, while he is working, when he tries your products and services or has an experience with your brand.
it is possible to map out and analyze the entire experience step by step, being able to verify which points generate greater stress, emotions of negative thoughts for the brand or for the health status of the employee, as well as their performance and also, what were the triggers and the stimuli that generated the best influences for the brand/collaborator, such as: satisfaction, motivation, engagement, etc…
And finally, we generate an emotional risk map for each stage of the experience, demonstrating the stimuli that helped to generate a satisfactory experience and those that undermined the ideal state for the employee or consumer.
And finally, we generate an emotional risk map for each stage of the experience, demonstrating the stimuli that helped to generate a satisfactory experience and those that undermined the ideal state for the employee or consumer.
Hardware
Portable MRI (fMRI) and high-precision EEG equipment.
We gather, analyze and experience data through portable and affordable brain measurement solutions.
We gather, analyze and experience data through portable and affordable brain measurement solutions.
In addition to the models presented, the hardware can be adapted in other formats for measuring specific conditions.
Software
As paginas Incriveis reúnem tudo o que você precisa para ter um lançamento de sucesso.
Soon you will also be able to use our Software / APP
Our algorithms use the information collected directly from the brain and from the remaining areas of the Consumer/Collaborator and cross the data with the body's responses to the physiological states that we intend to map, generating a grade that can be observed at the end or during each stage of the experience.
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What make us different
MAXIMUM EFFICIENCY AND INTERNATIONAL SCIENTIFIC RECOGNITION
This project already analyzed food, drinks, cars and consumption experiences. These studies were published in important scientific institutions and it was presented in Switzerland, France, China and England.
This project already analyzed food, drinks, cars and consumption experiences. These studies were published in important scientific institutions and it was presented in Switzerland, France, China and England.
Following these publications, we have more than 120 invitations from 14 countries for new publications so far.
Technology
The equipment is adaptable and can be used for the most diverse professional segments.
Various procedures can be implemented such as:
• Functional Magnetic Resonance (fMRI),
• Electroencephalogram (EEG),
• saliva analysis,
• Eye Tracking,
• galvanic skin conduction (SCR),
• infrared thermography temperature analysis (ING),
• Heart Variability Rate (HVR),
• Facial Expression Recognition (FER),
• Implicit association test.
Various procedures can be implemented such as:
• Functional Magnetic Resonance (fMRI),
• Electroencephalogram (EEG),
• saliva analysis,
• Eye Tracking,
• galvanic skin conduction (SCR),
• infrared thermography temperature analysis (ING),
• Heart Variability Rate (HVR),
• Facial Expression Recognition (FER),
• Implicit association test.
Data Analysis
Our algorithms use the information collected directly from the brain and from the remaining areas of the Consumer/Collaborator and cross the data with the body's responses to the physiological states that we intend to map, generating a grade that can be observed at the end or during each stage of the experience.
Results
Mapping and analysis the entire experience step by step, being able to verify which points generate greater stress, emotions of negative thoughts for the brand or for the health status of the employee or consumer.
Engender map risk for each stage of the experience, demonstrating the stimuli that helped to generate a satisfactory experience and those that undermined the ideal state for the employee or consumer.
Plus
Portable
Portable equipment, with only one computer it is possible to perform neural analysis, which can be moved to practically any location and several other research modalities can be added.
Collaborative
Collaborative
The experience can be done with several people at the same time. In the case of collections in different regions or countries, it is possible to collect them on site and receive data for processing at NEUROSENSES, greatly reducing the total costs of the operation.
The experience can be done with several people at the same time. In the case of collections in different regions or countries, it is possible to collect them on site and receive data for processing at NEUROSENSES, greatly reducing the total costs of the operation.
Multi-plataform
Our methodology allows that several devices and analysis equipment such as: recognition of facial expressions, eye tracking and many others are incorporated into the algorithms to generate ever more complete answers.
Multisensory Experience
Real-time consumer data collection.
The customer's brain and body can "say" many things during a visit to a store, POS, music show, event and, mainly, trying out products, etc.
The customer's brain and body can "say" many things during a visit to a store, POS, music show, event and, mainly, trying out products, etc.
Consumption behavior
The sensory mapping of the observer during the experience generates neurophysiological responses that are quantified in order to have a mathematical response of the
experience (0 to 10 for example), in addition to allowing the understanding of the importance of certain standards for the selection of an option.
experience (0 to 10 for example), in addition to allowing the understanding of the importance of certain standards for the selection of an option.
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